There is no shortage of data, systems, dashboards, or AI. Yet for many organizations, decision-making hasn’t become easier. If anything, it’s become more complex. This is the reality many are navigating today: More tools. More inputs. More expectations. But not always more clarity on what to do next.

On October 15, 2026, we’re bringing together customers, partners, and selected voices for a focused, one-day conference designed to address exactly that.

Welcome to NAB 25.

Save the Date

October 15, 2026
Sergel Hub, Stockholm

What NAB 25 is about

NAB 25 is built for those who are not looking for more information—but for better direction.

This is not a traditional conference. No agenda designed to overwhelm. Instead, the day is intentionally structured to create:

• A clearer view of what actually matters
• A better understanding of how to approach transformation
• More confidence in what to prioritize next

You can expect a mix of:

• Customers and business leaders
• Key partners within the Microsoft ecosystem
• Valuable external perspectives

The format is designed to balance perspective with practicality—combining thought leadership, real-world examples, and meaningful dialogue.

The experience

October 15 — Conference & Evening Gathering

A full-day program focused on:

• Strategic perspectives on modern business and technology
• Real customer experiences and lessons learned
• How to approach AI in the context of your broader architecture
• Conversations that go beyond surface-level inspiration

The day concludes with a shared dinner and evening event—creating space for continued dialogue.

Why attend

Because the challenge today is not access to technology. It’s knowing how to use it in a way that actually creates progress. NAB 25 is designed to help you:

• Cut through complexity
• Better understand how different investments connect
• Move forward with greater confidence