New Speaker Announcement: Christian Jönsson

From Complexity to Capability: Building a Business Ready for What’s Next​

Join Golden EDI and speaker Christian Jönsson for this breakout session at NAB 25 CONF.

The business world is changing faster than most systems were built to handle. New regulations, new expectations on speed and transparency, and nobody knowing exactly what their business will look like in two years. Nowhere is that clearer than in trading flows.

Every new partner brings its own formats, requirements, and ways of working. Volumes grow, compliance demands shift, and what was manageable with a few manual workarounds becomes noise: a lot demanding attention, and little clarity on what’s worth building on.

In this session we look at where trading flows create complexity in practice, and what it takes to turn that complexity into capability. Not by predicting what’s next, but by building on a formula that holds regardless: a pre-packaged solution for a fast start, flexible enough to grow with the business, and deeply integrated with Business Central.

You’ll leave with a clearer view of what to prioritize when the ground keeps moving, and why a steady foundation is what turns noise into signal.