Technology is changing how organizations operate — from AI and business applications to data and the way decisions are made. In this keynote, Microsoft explores the trends shaping the business landscape and what leaders should be paying attention to as technology continues to evolve. Gain a broader perspective on where things are heading, helping you distinguish the developments that matter and bring greater clarity to the decisions ahead.

After working with organizations across industries and one of the world’s largest Business Central partner ecosystems, James Crowter has a unique perspective on what separates organizations that continue to adapt and grow from those held back by operational complexity. In this keynote, James shares the patterns, practices and leadership choices he sees emerging among high-performing organizations, exploring what they can teach us about AI, growth and operational change — and how those insights can inform the decisions leaders make about their own organizations.

The business application landscape is evolving quickly, with new technologies, changing customer expectations and an expanding ecosystem of solutions. Johan Adenmark brings together industry partners to explore the opportunities and challenges they see across the Business Central landscape. Through diverse perspectives and practical examples, the discussion adds context to the choices businesses face — helping leaders understand different approaches before deciding where to focus next.

What could Business Central look like when AI becomes part of how it is built, adapted and continuously improved? Johan Adenmark unveils Levi, NAB’s vision for a new generation of AI-powered Business Central development. Through practical examples and a live demonstration, discover how AI could accelerate configurations, integrations, workflows and application development — giving businesses a clearer view of what is possible and opening up new options for how they approach technology decisions.

Move from ideas to real-world examples. In this interactive session block, ecosystem partners bring solutions, innovations and use cases to life through live demonstrations. Two sessions run simultaneously on a split stage, allowing you to choose the topics most relevant to you through wireless headphones. Explore AI, automation, data, industry solutions and emerging technologies — and see how they work in practice, giving you tangible insights to consider when evaluating your own technology choices.

Technology decisions look different when you are the one making them. In this open customer panel, business leaders share their experiences of growth, transformation, technology investments and changing business demands. Hear what shaped their choices, what they learned along the way and what made the difference in turning technology investments into real business value. Real experiences provide a perspective that can help others approach their own decisions with greater clarity.

When the road ahead is uncertain, the ability to stay focused and act with confidence becomes critical. Drawing on experiences from some of the world’s most demanding environments, Tina Thörner shares powerful lessons on leadership, teamwork, adaptability and performing under pressure. Through inspiring stories and practical reflections, she explores how to assess situations, trust your judgement and make decisions when circumstances change and the path forward is not always clear.

When the conference sessions conclude, NAB25 transitions into an exclusive evening experience bringing together attendees, speakers, partners and leadership for a curated dinner, meaningful conversations and an atmosphere designed to continue into the night.